Portfolio: Trinity PR Rebranded WP Website
Project Overview
As the website developers for Hughes Design we have worked on websites for Trinity PR for around 10 years. In our portfolio there’s several WordPress websites that we built for them during that time. This year we were tasked with a reboot of their site which included a rebrand of their look and feel as well.
The website contains a large number of popular articles and that content was going to remain in the news section. Some pages were merged and we set redirects to ensure that the SEO and page ranking for the site was maintained. Visitors that land on 404 pages are very impressed.
New Build, not rebuild
Sometimes the work we undertake as website developers is to “re-skin” or rebuild a website with a new design. While it may seem the quickest route to getting an established website looking refreshed, a website that has been around for some time will come with its own quirks and legacy setup. We have found that WordPress websites that have gone through several major version updates sometimes include older settings.
With the view of creating something new we started the Trinity PR website from scratch, with a new theme and design. Existing content that would remain on the website was exported to a staging site and incorporated into the new layout. In addition we created new sections with custom post types and the ever popular Advanced Custom Fields plugin to provide additional areas in these pages. We believe starting a site from scratch is an approach that give can provide some advantage with pagespeed for improved page ranking as well.
Mobile First Website Design
The site uses a mobile-first approach and with other sites we’ve built and designed recently, the conventional navigation bar has been replaced by the equally recognisable burger menu. This in part reflects the audience that the website is aimed at. A good number of visitors will have come to a website from a mobile search or after clicking a link in an email alert.
The bright, bold redesign of the Trinity PR WordPress website has been well received and we’re proud to be at the future of website design in the work we do.
